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YouTubeHubSpot Marketing
Leading With Budget When Working With Creators? You Already Lost
HubSpot surveyed 300+ creators. Asked what matters most in long-term partnerships. Number one answer wasn't money—it was alignment with personal values. Compensation? 39%. Important, but not what makes creators say yes. Here's the one that should stop you: Only 6% of creators want to execute your exact vision. Six percent. So if you're ...
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