A fairly recent term that probably appeared in the United States in 2009, curation in the web domain refers to the activity of selecting content and then distributing it to potential readers.

In grade school, we all learned that copying the work of the kid sitting next to us in class was wrong. In elementary school, that was called cheating. As we got older, copying turned into plagiarism, ...

It’s a Monday morning and you’re getting ready for the busy workday that lies ahead. Before you begin any of your tasks or projects, you feel like educating yourself on the latest trends and news in ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Romain Job, Chief Strategy Officer, Smart AdServer. With our programmatic marketplace ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? As the ad ...

Remember when "programmatic" felt like a completely new business model? The concept was a simple and seductive one: using data and automation to reach the right person, at the right moment, for the ...

Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution. But many ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about ...

Originally published on Nov. 15, 2024, this article has been updated to include an explainer video featuring interviews with industry executives filmed during the Digiday Programmatic Marketing Summit ...

Creating meaningful content is essential in B2B marketing as it can keep audiences and prospects engaged, but what further creates trust is when that content is purely yours. There is content writing, ...

The AI art movement rides on the coattails of technical progress in computer vision, a research area dedicated to designing algorithms that can process meaningful visual information. A subclass of ...