The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

CTA for all Digital Marketers! In today’s competitive landscape, every marketing dollar needs to work harder. For advertisers, the pressure to grow revenue while staying efficient is real. The good ...

The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Traditionally, brands have had to commit to a serious marketing budget before even considering TV ads. With the arrival of streaming and video on demand content and the promise of programmatic TV, ...

Media company Assembly has unveiled a tool that it says will help advertisers achieve smarter, more responsible programmatic ad buying. The new solution, Assembly Control, is rolling out this month, ...

Recent articles have declared 2015 as the year that programmatic branding is going to take off. The reality is that it has already -- with a number of brands, publishers and tech providers ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

Opportunities in the AI advertising market include increasing demand for privacy-compliant solutions, personalized campaigns, ...