It is hard to conceptualize all the fast-food menu items that did not exist a decade ago. There was no KFC Double Down. Starbucks' Unicorn Frappuccinos had not yet graced Instagram — which did not ...

Editor’s Note: Each week in “Apparently This Matters,” CNN’s Jarrett Bellini applies his warped sensibilities to trending topics in social media. It was Tuesday evening when I happened upon a popular ...

Hey, have you heard? Taco Bell has sold over 100-million of its Doritos Tacos Locos, the nuclear weapon of the fast food franchise—and it’s been only 10 weeks since they launched! This is disturbing ...

I never thought I would find myself typing the phrase, “we need to rethink the history of the Doritos Locos Taco,” but, well… we need to rethink the history of the Doritos Locos Taco. Alexis C.

1. Taco Bell invited a group of snack manufacturers to its California headquarters in 2009 for an “ideation session.” Market research had shown that Millennials wanted food to deliver an experience, ...